Joe has 25 years of experience in trademark, copyright and entertainment law, with over two decades working in house on global brands such as Walt Disney, NIKE, Liz Claiborne, Kate Spade New York, Juicy Couture, Lucky Brand Jeans, Victoria’s Secret and Bath & Body Works. Joe’s experience of working closely with business leaders in entertainment, licensing, apparel, footwear, accessories, fragrance and personal care products has given him a unique perspective on the need for fast and cost-effective trademark searching.
Joe started RIVET because he recognizes that both trademark searching and the businesses that demand it move faster every day. RIVET offers the efficient trademark clearance process that Joe implemented in house at NIKE and Victoria’s Secret to other companies that recognize the value of faster, more cost-effective clearance, but that may not have the time or resources to effectively conduct such work themselves.